• Hello, I’m Pedro

    I’m a people-centric designer, that loves photography, hot tea and complexity. For the last nine years, I’ve worked in different mediums like print, web design and mobile for a global audience.

  • I design for people

    I’m especially interested in people and how they interacted with products, keeping an eye on how to ease their journeys, without losing touch with business goals.

I’m Pedro, I’m a User experience designer.
I love photography, cooking and music.

I studied Design and have a Masters degree in Design & Visual Culture.
Since the beginning that I felt the need to understand people and how they use products, their expectations and their pains, so the natural step for me was to specialize in User Experience Design.

A couple of years ago I had the chance to study and work in the United States, and it has shaped the way I work today. I was involved in innovative startup projects that had a huge focus in user experience strategy, user research, user experience design, psychology, and information architecture.

It’s not easy to sum up my work in a few lines, but the best way to describe it is that I balance user needs with business goals. At the same time, influence stakeholders and gather data that push products forward in innovative and disruptive ways.