Hello, I’m Pedro
a strategic, self-directed product designer with over a decade of experience
leading teams across the globe.
I specialize in product-led growth, and my expertise lies at the crossroads of business and design. I have been helping Fintech and SaaS products thrive, teams grow, and customer satisfaction soar.
Lately, my focus has been on enabling teams through data-driven product discovery. I have been using data to guide the decision-making process and ensure that the team is informed with the insights needed to make better decisions.
Learn more about me
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My design values
Design is play
Experiment, explore deeply and prove it can be done.
Binary thought erases the in-between space - where creativity and innovation often lives.
In-betweens
Shift paradigm
Imagine the future and work on it now. Solve for scale. Know the outcome and work backwards.
The process of understanding the problem can surprisingly make a solution appear.
Method, not magic
Ship value, not perfectionism
To be more effective, you need to reduce the iteration cycle. Perfectionism slows momentum.
