Aptoide is an Android marketplace with over 150 million users worldwide. Its mission is to create a free marketplace where users can exchange content without obstacles: a free library for all, with unlimited access – and more than 700,000 apps available.
Recently, Aptoide reached 3 billion downloads and in 2016 alone was used by 145 million unique users in over 25 countries – which allowed Aptoide to guarantee a Series A financing of $4M.
In a very demanding market, Aptoide wants to position itself as the go-to App Store for app distribution in a social and collaborative way – for both B2B and B2C.
The products offered by Aptoide, range from web and mobile platforms, native Android app, web and mobile dashboards (for power users, developers, and partners). In 2016 Aptoide launched its Smart TV app, virtual reality store (VR) and a Lite native version (mainly directed to Asia users with slower internet connection).
To establish Aptoide as a leading App store, we determined that connecting and engaging with its community would be the game-changer in this process.
As Head of User Experience and Design, I led the processes – from surveys, user journeys, personas to prototypes – working across all product platforms, achieving a seamless experience, whatever the device you’re using.
Over the past two years, the UX design team developed the strategy, conceptualised and deployed several features, including:
– Mobile App User Rating System, Timeline (a social feed for app discovery and sharing content) and In-App Purchases.
– Website onboarding
– Power Users dashboards (redesigned the back office user experience)
– Search optimisation and rating integration for Smart TV app
– User Journey and User interface for VR app
These new features resulted in a 60% increase of user log-ins and over 80% increase in engagement. Aptoide grew from 25 people to 80, opened two offices in Asia – and the User Experience team tripled in size, from two to six people.